Argentina’s Lionel Messi stands with a Formula 1 car that can reach speeds comparable to the new Adidas F50 boots.
An image of the Argentine celebrity posing with a Formula 1 car is used as part of the marketing to promote the new F50 boots.
Messi does not drive an F1 car, but he does own a number of fast cars. He emerged victorious from the FIFA World Cup.
Among these is his most costly vehicle, a 1957 Ferrari 335 S Scaglietti Spider, which is extremely uncommon.
As part of a campaign to promote the relaunched F50 boots, German sportswear and shoe manufacturer Adidas posted images of Lionel Messi posing with a Formula 1 race vehicle.
Both Messi and Nike posted the following on their Instagram pages:
I located the vehicle with the desired speed. This indicates that “I have discovered the ride that suits my 𝒂𝒏𝒖.”
The images demonstrate how the F50 boots, which are modeled after Formula One vehicles, were meticulously designed to be quick and effective for a sport that demands football players—like Messi—to move and react more quickly than ever before.
Adidas’ SVP of Product and Design, Mr. Sam Handy, stated:
The F50 was widely regarded as the most significant boot of the last two decades. The moment has come to restore its game-changing speed after nine years off the ice.
“Going fast is sometimes the only way to break the game because tactics, statistics, and frequently inflexible tactical structures have taken over modern football.”
Messi, who won the FIFA World Cup, owns a collection of fast automobiles, the most expensive of which is a 1957 Ferrari 335 S Scaglietti Spider. However, he won’t be operating an F1 vehicle anytime soon.
The 1957 Ferrari 335 S Scaglietti Spider was purchased at auction by the former Real Madrid footballer and eight-time Ballon d’Or winner for an incredible $36 million, surpassing his rival Cristiano Ronaldo in the process.
